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Rhino Shield Recruiting Dealers Across U.S.

Formula update exceeding expectations

Recruiting dealers

DESTIN, FLA. (May 12, 2022) Rhino Shield®, the 20-plus year division of AmCoat™ Industrial, is expanding their U.S. footprint, spurred on by new ownership and increased demand for their recently upgraded coating systems.

Jerold Hall, Vice President of Sales and Dealer Development, said the company is aggressively recruiting dealers across the U.S. and interest is very high.

“From Los Angeles to Buffalo, we’re crisscrossing the U.S. setting up exclusive Rhino Shield dealerships,” said Hall. “As a premium coating, Rhino Shield offers greater profit for dealers — our typical Rhino Shield dealers earns more than $1.5 million in gross revenue with gross profits in excess of 55 percent and net profit margins of between 15 and 20 percent.”

Hall said the ideal Rhino Shield dealer is a seasoned businessperson who can market, sell and install Rhino Shield within their market footprint.

“Right now, we have many open territories for the right company to thrive with an exclusive Rhino Shield dealership,” said Hall. “Our dealerships are built on a very simple model — low-cost startup and no franchise fees. This allows our dealers to invest in their business and keep initial and ongoing capital requirements low.”

Veteran-Owned and made in the U.S.A., Rhino Shield’s elastomeric-ceramic coating goes on 8-10 times thicker than conventional paint and is warrantied for 25 years. The newly updated formula takes their nano-technology to the next level.

“Through continuous R and D, the Rhino Shield formula has evolved much over our 20-plus-year history,” said Hall. “This new formula is our highest-performing product to date. Through the innovative use of highly-developed backbone resins and specialty additives, we were excited to see improved adhesion, elongation, tensile strength and permeability — and this is a low-e coating that can reject significant heat penetration. So, in addition to protecting your home, it’s like adding an additional layer of heat resistance.”

AmCoat anticipates greatly expanding it Rhino Shield dealer distribution network and doubling its Floor Shield dealer distribution network in the next one to two years. For Rhino Shield, AmCoat is setting its sights on Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore and Richmond. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.


About AmCoat

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook and at AmCoat.com.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. For more information, see RhinoShield.com.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. For more information, See FloorShieldCoatings.com.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.