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Texas Rhino Shield Dealership Experiencing Tremendous Growth

Gary zenobi

Dallas, TX (Dec. 16, 2022) As the demand for Rhino Shield elastomeric ceramic coating grows across the U.S., parent company AmCoat is working hard to put the right dealers in place to serve new markets.

One of those new markets, Dallas, is experiencing tremendous growth with a dealership that opened in March of this year — Lone Star Ceramic Coatings. Since opening the business has seen gross revenues in excess of $1.1 million. Owner Gary Zenobi and partners Ron Smith and Jim Williams attribute their success to a unique high-quality paint alternative and customers who love the idea of Rhino Shield’s 25-year warranty.

“Rhino Shield is unique and that helps it stand out as a long-lasting home coating,” said Zenobi. “It has an insulating quality that helps save on energy bills, it prevents moisture intrusion, is bio-resistant, UV-ray resistant, and has 25-year transferrable warranty — that’s really appealing to customers.”

Decades in home improvement, a keen business sense and the heart of an entrepreneur make Zenobi a perfect candidate to be a Rhino Shield dealer says Jerold Hall, Vice President of Sales and Dealer Development.

“We’re proud of what Gary and his team have been able to accomplish in a short period of time,” said Hall. “We have several open markets right now for the right person to own and operate a Rhino Shield dealership. These dealerships are built on a very simple model — low-cost startup and no franchise fees. This is very attractive to entrepreneurs.”

Hall says Rhino Shield makes it easy to start up a dealership and provides the tools to help its dealers be more successful.

“Rhino Shield is a unique premium coating that offers greater profit margins, said Hall. “Typical dealers earn more than $1.5 million in gross revenue annually with gross profits in excess of 55 percent and net profit margins of between 15 and 20 percent.”

Following a record-breaking 3rd quarter, Rhino Shield has its sights set on 2023, making a push to add more commercial projects to their portfolio. This dovetails perfectly with Zenobi’s 2023 plan for the Dallas market.

“We’re getting geared up to go after more commercial business in 2023,” said Zenobi. “Rhino Shield is a great solution for facility managers who are on a 3- 5-year paint cycle. When they learn Rhino Shield can last 25 years, we get their interest. When they see significant cost savings and less disruption in operations, we get their business.”

AmCoat is veteran owned and its products are made in the USA. AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond and more. Entrepreneurs in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.



About AmCoat Industrial

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook and at www.AmCoat.com.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. Rhino Shield is manufactured in the U.S.A. For more information, see RhinoShield.com.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. Floor Shield is manufactured in the U.S.A. For more information, See FloorShieldCoatings.com.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.