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Rhino Shield’s SPC: The Perfect Primer For Wood Substrates

Mike Moore

For wood siding jobs that require long-lasting protection and high breathability, Rhino Shield offers its Self Priming Coat or SPC. Formulated with a blend of top-grade resins and ceramic spheres, the elastomeric-acrylic coating was specifically developed as primer coat for wood siding.

Mike Moore, AmCoat’s Director of Products and Applications, said all of Rhino Shield’s products are designed for long-term protection and stressed the importance of preparing wood correctly for top coating.

“Wood is subject to expansion and needs both protection from the elements and breathability which is essential to prevent wood rot,” said Moore. “AmCoat has been specializing in elastomeric coatings for more than 20 years and we’ve done a tremendous amount of research and development with wood. The culmination of our research has led to a robust primer coat specifically designed for the characteristics of the wood substrate.”

Designed as a primer to be followed by a top coat of Rhino Shield, Moore said SPC had a 10-year track record of successfully protecting homes.

“An elastomeric-acrylic primer with superior adhesion properties and breathability stands out in the primer market — especially for wood,” said Moore. “In addition, SPC is thick, high in solids and tintable — all sought after characteristics in an effective and long-lasting primer.”

Lauded by historical districts and architectural review boards for long-lasting protection for wood substrates, SPC helps greatly reduce the maintenance of these important homes and structures.

“Historical districts have very specific criteria for preserving the look and original materials of the homes in the areas the oversee,” said Moore. “It takes a rigid schedule of ongoing maintenance to keep wood siding protected. A product like SPC applied before a Rhino Shield top coat allows a homeowner to protect their historic home for the long term — that’s the kind of protection Rhino Shield products offer.”

Primarily designed for wood, SPC also offers protection on many other substrates including concrete, brick, masonry and stucco. In addition, SPC offers energy-saving insulation properties and soundproofing.

Veteran-Owned and made in the U.S.A., Rhino Shield products are designed for long-term protection against the elements.

AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond and more. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.


About AmCoat Industrial

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. AmCoat is veteran-owned and its products are made in the U.S.A. You can find AmCoat, Rhino Shield and Floor Shield on Facebook and at www.AmCoat.com.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. Rhino Shield is Veteran-Owned and manufactured in the U.S.A. For more information, see RhinoShield.com.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. Floor Shield Veteran-Owned and manufactured in the U.S.A. For more information, See FloorShieldCoatings.com.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.