Skip to main content

Rhino Shield Updates Formula

Formula update

DESTIN, FLA. (June 30, 2022) Rhino Shield®, the 20-plus year division of AmCoat™ Industrial, has updated the formula for their durable ceramic elastomeric coating. Veteran-Owned and made in the U.S.A., Rhino Shield goes on 8-10 times thicker than conventional paint and is warrantied for 25 years. The newly updated formula takes their nano-technology to the next level.

Mike Moore, Director of Products and Applications, said the Rhino Shield formula has been consistently improved over its life, but this latest update takes the high-performing coating to another level.

“I have to give credit to the new owners of Rhino Shield,” said Moore, “Their unwavering commitment to invest in R and D will ensure the success of Rhino Shield moving forward.

“Rhino Shield has been around for more than 20 years, and that’s because it’s continually being evaluated and improved,” said Moore. “For example, four years ago, we partnered with Dow to improve bio resistance, and that resulted in a 3-part Dow additive that offers even greater resistance to any coating’s main attackers: mildew, algae and fungi. That partnership with Dow resulted in a much-improved product.

“Through self-cross-linking polymer chemistry, this latest update allows us to be able to continue to improve the physical qualities of the coating,” said Moore.

AmCoat’s CEO Terence Andre said improving the durability qualities of Rhino Shield over the years has made the coating one of the highest performing in the industry.

“With our latest upgrade we’ve developed the highest performing elastomeric coating in the industry,” said Andre. “Through the innovative use of highly-developed and latest technology backbone resins and specialty additives, we’re seeing improved adhesion, elongation, tensile strength and especially permeability — all of which are crucial to long-term performance of an architectural wall coating. In addition, this coating can reject significant heat penetration. So, in addition to protecting your home, it’s like adding an additional layer of heat resistance.”

Rhino Shield experienced record growth in the first quarter of 2022 — 76 percent year over year. AmCoat is expanding its Rhino Shield dealer distribution network to Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore, Richmond and more. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.


About AmCoat

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook and at AmCoat.com.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. For more information, see RhinoShield.com.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. For more information, See FloorShieldCoatings.com.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.