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Rhino Shield Seeks Veterans for Dealership Opportunities

Jason crawford

DESTIN, FLA. (June 13, 2022) - Veteran-owned Rhino Shield® is looking to fill its dealer ranks with military veterans. Rhino Shield’s owner, combat-wounded veteran Jason Crawford, said veterans are uniquely qualified to own and operate a Rhino Shield dealership.

“Those who have served our country are perfect candidates to serve as a dealer for Rhino Shield for many reasons, but first because they have demonstrated the ability to execute,” said Crawford. “At the end of the day it takes hard work and focus to operate a Rhino Shield dealership and veterans have been put in situations where they have to deliver — they have a proven skill set. They have developed ‘a muscle’ around execution and know what it takes to show up, represent a brand and get the job done.

“An equally important characteristic is integrity – and what I call a high say/do ratio — this is important for the homeowner and our reputation as a national brand,” said Crawford. “We look for people who are going to follow through and be credible with customers with a high level of service and that’s built into a veteran’s DNA.”

Rhino Shield dealer Jim Williams’ father, grandfather and great grandfather served our country. He says the values they instilled in him has made him successful in business.



Jim williams

“I come from a long line of veterans who served our country with honor,” said Williams. “They instilled in me strong belief in self, serving others and discipline. From my father I learned leadership — he led a tank platoon that patrolled the Berlin wall. He knew what it meant to be responsible for outcomes and his men’s lives. He knew that work must be followed by reward and R and R. And he knew that meant being a servant leader.”

On what it takes to be successful as a Rhino Shield dealer, Williams said “charisma and discipline.”

“You have to be great in sales — a people person,” said Williams, “but you also must have discipline in managing the business. A good dealer has to be able to sell and the discipline to monitor and manage operations.”

Rhino Shield, the 20-plus year division of AmCoat™ Industrial, is expanding their U.S. footprint, spurred increased demand for their recently upgraded coating systems.

Veteran-Owned and made in the U.S.A., Rhino Shield’s elastomeric-ceramic coating goes on 8-10 times thicker than conventional paint and is warrantied for 25 years. The newly updated formula takes their nano-technology to the next level.

AmCoat anticipates greatly expanding it Rhino Shield dealer distribution network and doubling its Floor Shield dealer distribution network in the next one to two years. For Rhino Shield, AmCoat is setting its sights on Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore and Richmond. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.




About AmCoat

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. For more information, see RhinoShield.com.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. For more information, See FloorShieldCoatings.com.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.