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Q3: Rhino Shield Coating King Continues to Climb

Jerold hall

Following record growth in the first half of 2022, AmCoat’s legacy brand, Rhino Shield®, continued with a record-breaking 3rd quarter. The 25-year-old coatings company grew by 10 percent year over year. When you factor in AmCoat’s other premier brand, Floor Shield®, AmCoat grew by nearly 25 percent.

Rhino Shield continues to add dealerships across the country to meet the demand from homeowners seeking a long-term alternative to traditional paint.

Jerold Hall, Rhino Shield Vice President of Sales and Dealer Development, has been tirelessly working to get new dealers up and running in under-served markets across the U.S.

“Entrepreneurs are discovering the Rhino Shield business model really works — a real game changer for the customer and for their business,” said Hall. “No franchise fees, very modest investment — a high-profit-margin dealership with full support from a storied national company with proven success — you can see how that can be attractive.”

AmCoat’s CEO, Terence Andre, said the company is keeping up with customer demand by actively recruiting new dealers and making sure their existing dealer network is getting the support they need.

“We’re coating more homes and commercial properties with Rhino Shield than ever,” said Andre. “And we’re building on our robust dealer network to support that increased customer demand.”

Andre said Rhino Shield dealerships can be very lucrative for the right entrepreneur.

“We have many great success stories, but one that stands out is our Jacksonville area dealer,” said Andre. Last year, they saw gross revenues in excess of $6 million and are getting ready to close out another record-breaking year. The Rhino Shield model just works — it’s a formulaic approach that sets our dealers up for success.”

AmCoat is expanding it Rhino Shield dealer distribution network over the next one to two years. Dealerships are available in Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore and Richmond. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.


About AmCoat

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. Rhino Shield is manufactured in the U.S.A. For more information, see RhinoShield.com.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. Floor Shield is manufactured in the U.S.A. For more information, See FloorShieldCoatings.com.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.