Skip to main content

AmCoat’s Rhino Shield Posts Significant Growth for Q1

DESTIN, FLA. (APRIL 27, 2022) Following a recent acquisition, AmCoat™ Industrial announced that its premier brand, Rhino Shield®, showed record growth in the first quarter of 2022. The 20-plus year division grew by 76 percent year over year.

CEO Terence Andre attributed the growth to their dealers and increased customer demand.

“We had tremendous performance by our southern tier dealer network,” said Andre. “Records were set in many areas including Florida and Arizona. And there continues to be strong demand from customers for the Rhino Shield 25-year performance warranty. More than 1,000 homes and commercial properties were protected by Rhino Shield in the first quarter, far eclipsing last year’s performance.

“In addition, new ownership continues to invest heavily in R&D and new dealer acquisition and support — this is directly impacting our top and bottom lines.”

Rhino Shield is currently seeking new dealers in areas where they would like to serve. Vice President of Sales and Dealer Development Jerold Hall said prospective new dealers are discovering the benefits of being a dealer.

“Being a Rhino Shield dealer gives you the opportunity to stand out in a sea of painters —nano-technology and 25-year warranty — those are true differentiators,” said Hall. “A Rhino Shield dealership is very straightforward to set up — for a very low investment, you can build a high profit margin business with full support from an experienced national company — and without franchise fees.”

AmCoat continues to invest in R&D for its brands and recently updated its formula for Rhino Shield which is made in the U.S.A. Andre said these improvements will enhance customer and dealer satisfaction.

“With our latest upgrade we’ve developed the highest performing ceramic elastomeric coatings in the industry bar none,” said Andre. “Our engineers have improved adhesion, elongation, tensile strength and permeability — all of which are crucial to long term performance of an architectural wall coating.”

AmCoat’s Floor Shield™ brand continued to significantly expand its dealer network across the country increasing 90 percent year over year.

“Floor Shield customers continue to be attracted to our one-day floor system,” said Hall. “We added 15 new dealers in the first quarter and are getting more than 60 dealer inquiries per month from all over the U.S. including Salt Lake, Indianapolis, Maryland, Boston, Grand Rapids Boise and Daytona Beach.”

AmCoat anticipates greatly expanding it Rhino Shield dealer distribution network and doubling its Floor Shield dealer distribution network in the next one to two years. For Rhino Shield, AmCoat is setting its sights on Minneapolis, Las Vegas, Seattle, Portland, Salt Lake City, New York City, Omaha, Buffalo, Rochester, Los Angeles, Boise, Baltimore and Richmond. Businesspeople in those areas who are interested in learning more about starting up a Rhino Shield dealership should email info@amcoatind.com or call (850) 424-6805.


About AmCoat

AmCoat Industrial manufactures high performance coatings for walls, roofs, floors and specialty industrial applications. AmCoat is home to some of the most recognized brands in the U.S., including the popular Rhino Shield Ceramic Coating and Floor Shield concrete floor coating products. Through a network of independent dealers, AmCoat distributes its products nationally and internationally, coating thousands of homes, buildings and commercial and industrial applications. You can find AmCoat, Rhino Shield and Floor Shield on Facebook and at AmCoat.com.

About AmCoat Products

Rhino Shield is a ceramic elastomeric wall coating is distributed through a nationwide network of dealer contractors who market, sell and install Rhino Shield in their geographies. Rhino Shield has been installed in more than 75,000 homes and buildings across the U.S. and in several international markets. For more information, see RhinoShield.com.

Floor Shield is AmCoat’s 100 percent polyaspartic concrete floor coating — a newer technology that features rapid curing at a wide range of surface temperatures, bubble-free surfaces, high temperature and abrasion resistance and high solids content which means low to no VOCs during application. For more information, See FloorShieldCoatings.com.

Rhino Shield and Floor Shield dealerships are highly profitable, self-sustaining, and many of its Rhino Shield dealers have been with AmCoat for more than 10 years.